Pethealth acquires microchip registry operations



When was the last time you were separated from your pet?

If you think the mere thought is heartbreaking and downright scary, unfortunately, after natural disasters such as forest fires, hurricanes, and tornadoes, many pets are estranged from their owners.

Philanthropist Gary K. Michelson, MD, founded Michelson Found Animals, establishing the first free pet microchip registry to help every lost animal find its way back. This was inspired in the aftermath of Hurricane Katrina. Michelson watched helplessly as hundreds of thousands of beloved pets separated from their families with no hope of finding their way home. Microchip technology was available, but financial barriers prevented it from helping families who needed it most. Michelson’s initiative was the first nationwide free pet microchip registry, allowing pet owners from all walks of life to access this life-saving service. Over the past 15 years, the organization has made the registry one of the largest in the United States, with more than 5 million pets.

Today, Michelson Found Animals is proud to transfer its microchip registry business to Pethealth Inc. which will continue to expand the registry, serve parents of pets and support the advancement of animal welfare. Pethealth is located in Oakville, Ontario.

Michelson Found Animals Foundation (“Michelson Found Animals”), a Los Angeles-based animal welfare organization, has entered into a definitive agreement with Pethealth Inc. (“Pethealth”), one of the leading providers of animal insurance in company, lost animal recovery software and shelter management in the United States, Canada and United Kingdom, for the acquisition of its microchip registry operations. Pethealth is one of the largest distributors of RFID chips and lost animal recovery services to the North American pet industry. Pethealth is also a leading provider of medical insurance for dogs and cats to pet owners, operating in the United States, Canada and the United Kingdom. Its head office in Canada is located in Oakville on Dorval Drive.

Pethealth, under its brand 24PetWatch, launched its free microchip registry in 2003. It maintains a lost animal recovery database of over 10 million animals. Following this acquisition, which is expected to be finalized later in 2021, Pethealth will be the largest supplier of microchips in North America for lost animal recovery services.

“The success of the Found Animal Registry has inspired others in the industry to reduce or eliminate costs for pets and their families,” said Brett yates, CEO of the Michelson Found Animals Foundation. “Today, free microchip registration services are standard, ensuring that as many animals as possible are registered with their owners and can be returned home. With Pethealth, we have found a committed new owner for the registry who will bring its next chapter to life in service to people and pets. “

“We are proud to partner with the Michelson Found Animals Foundation in our efforts to improve the care and protection of pets, the effectiveness of the microchip, and the advancement of lost animal recovery services,” said Michelle cole, Marketing and Sales Manager for Pethealth. “And we’re thrilled to welcome registered pets, pet owners and professionals to the Pethealth family. “

The Michelson Found Animals Foundation remains committed to helping pet owners by ensuring that every lost animal can return home safely. Going forward, Pethealth understands this commitment, allowing parents of existing pets in the Found Animals Registry® to access free services.

“As we reach this important milestone, I am happy to know that millions of pets have been saved and reunited as a result of our efforts,” says Dr Gary K. Michelson, founder of Michelson Found Animals Foundation. “Most importantly, Michelson Found Animals is now aiming for innovative new projects that will drive transformational improvements for pets and the people who love them. “

Learn more about Michelson Found Animals and its partner organizations at and Or check out Pethealth Inc., part of the Accident & Health division of Crum & Forster, wholly owned by Fairfax Financial Holdings Limited (

Mashaal Effendi

Mashaal Effendi is a writer and a new Canadian, having started a new chapter in his life by moving to Canada, with Oakville as his first home, which still carries a special place in his heart. Mashaal has worked as a screenwriter for cinema, television, …

Read more about Mashaal Effendi

July 30, 2021



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